After the thrill of Hadestown becoming the Tony and Grammy Award-winning Best Musical wore off, our client tasked us with creating attention-grabbing assets to cut through a crowded landscape.
Leading the TVC spot refresh, I wanted to incorporate all new critic quotes that resonated with audiences that didn’t have a theater background or passion. I also wanted the show to look brighter, bigger, and better than ever before.
My VO script, as well as the quotes used on-screen, aimed to show consumers that Hadestown is the show for anyone.
This refresh also included new media placements in an effort to reach new audiences. Check out our commuter three-sheets, where I provided the copy and creative direction.
Similarly, this new refresh look and feel was used on paid social. Above is a paid social concept I spearheaded.