With the Rockettes troupe changing every season, I was asked to come up with a new way to tap audiences using no photography or show footage.
I inquired about TikTok budget, knowing that the music used in the show is a huge sell. We created an entire audio-based campaign using revamped copy, some killer animation, and a Rockettes-owned music bed.
This campaign led to record-breaking audition applicants.
With a line as bold as “join the line that defines spectacular”, it felt important to me to actually show the line.
Simple, quick, and effective fixes are what I’m all about, and this carousel allowed us to drive engagement, allowing us to target interested dancers even further throughout our campaign.