With the Rockettes troupe changing every season, I was asked to come up with a new way to tap audiences without using photography or show footage.
I put together an entire audio-based campaign using revamped copy, some killer animation, and a Rockettes-owned music bed.
This campaign led to record-breaking audition applicants in the 2025-26 Christmas Spectacular season.
With a line as bold as “join the line that defines spectacular”, it felt important to me to actually show the line.
Simple, quick, and effective fixes are what I’m all about, and this carousel allowed us to drive engagement, allowing us to target interested dancers even further throughout our campaign.