Our Pass the Joy campaign, pushing holiday deals and offers every winter, gave me the opportunity to keep content a bit lighter and fun.
For our 2024 campaign I tapped into our insanely talented motion designer team to bring my Rangers holiday tale vision to life. Anyone can write a Christmas story, but no one can write this Christmas story.
Spearheading and leading the creative for this campaign each year is better than any gift underneath the tree.
Motion Designer: Chaz Carter
While assets remain mostly functional for this brand, I’m allowed just a little bit of wiggle room for this campaign. And if you give me an inch, I’m going to take a mile.
Basically, if you want me to lean in… I’ll lean in.