All-Star Campaign 2024
Role: Creative Concept & Copy
New Yorkers are known for being opinionated, outspoken, and just plain loud — on the subway, in traffic, and definitely in The Garden. When it comes to the All-Star fan vote, that’s actually a good thing.
In other words…NEW YORKERS GET LOUD!
All creative elements for this campaign aimed to feel energetic and loud, while still maintaining clean and concise layouts.
Stadium Series 2024
Role: Creative Concept & Copy
New Yorkers know cold. The goal for this campaign was for fans to feel the cold through our creative. True fans know that nothing beats an outdoor game and feeling that wind chill find every entry in. On-the-fence fans know that this is a rare opportunity to witness greatness.
(And I absolutely encourage you to look up the game highlights from this matchup.)