All-Star Campaign 2024
New Yorkers are known for being opinionated, outspoken, and just plain loud — on the subway, in traffic, and definitely in The Garden. When it comes to the All-Star fan vote, that’s actually a good thing.
In other words…NEW YORKERS GET LOUD!
All creative elements for this campaign aimed to feel energetic and loud, while still maintaining clean and concise layouts. This concept, by me, allowed me to work closely with our designers to bring the energy and vision to life.
Stadium Series 2024
New Yorkers know cold. The goal for this campaign was for fans to feel the cold through our creative. True fans know that nothing beats an outdoor game and feeling that wind chill find every entry in. On-the-fence fans know that this is a rare opportunity to witness greatness.
This concept, by me, was again brought to life by our rockstar design team.
(And I absolutely encourage you to look up the game highlights from this matchup.)