https://www.kelly-smith-creative.com/work daily 1.0 2025-11-25 https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731633844194-7AR9ZAQOCLO2IJOR7RS2/Screenshot+2024-11-14+at+8.23.56+PM.png The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731638988601-YHZ6KO3DQ80T8OSHDX6Y/Screenshot+2024-11-14+at+9.49.46+PM.png The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731639121772-WY62QS2R0CY6BV6B7M9D/Screenshot+2024-11-14+at+9.51.58+PM.png The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1738636741193-43LUM14CFCSBJBZR9XIH/NYR2324_StadiumSeries_OnSale_EmailHeader-1920x1080.jpg The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1763931689950-FQG16TU1H9SPBKRZIPI0/image-asset.png The Work - 2024 Rangers Season Start TVC When we say it takes everyone, we're talking about everyone. Every fan, every coach, every player – everyone who has stepped through the doors to the rink. We used the iconic jersey piping to bring all of those individuals together. That’s how we create New York Rangers magic at The World's Most Famous Arena. https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1763923386815-T2O66AHYUARXUYLQWPYZ/image-asset.png The Work - One Hundred Years As One It was the honor of the century (no pun intended) to have one of my tagline options chosen to represent the New York Rangers Centennial season. Over a year of work went into workshopping the perfect tagline — writing these words using a deliberate and delicate approach that took into consideration our diverse board consisting of fans sitting in the Blue Seats, alumni who have taken center ice, investors, ex-coaches, and even celebrity ambassadors. INTERNAL MANIFESTO: In a city that changes by the minute, we measure loyalty by the lifetime. Together, we made Broadway blue iconic back when TVs were black and white. One hundred years as Blueshirts. Defenders of The World’s Most Famous Arena. Where legends choose to make it. From Giacomin to Gilbert, Richter to Lundqvist, to a kid with a number that’s yet to be raised. These many years have made us many things. One hundred years as the classiest team in hockey. One hundred years as the one the world watches. One hundred years in one city as one team, one Garden Faithful, one family. One hundred years as one. https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1763929092193-SC7QQIP0E4L68FMBQDLV/image-asset.png The Work - Radio City Rockettes Christmas Spectacular TVC The Christmas Spectacular at Radio City is a show like no other. From kicklines to dancing Santas, the Rockettes deliver holiday magic every single night. In their 100th year, we chose to center the creative campaign around the strength, athleticism, and sisterhood of the women and their dance . The hook: The Rockettes have set the stage, and spectacular is happening in finally happening again in NYC. See it for yourself at Radio City Music Hall! Bonus content: To film this, we had to shoot from 11PM - 5AM in order to shut down the street. This timeframe happens to be the witching hour to New York cockroaches. The Rockettes are champions! https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731627810388-UZSQ2K8Z1BKGMZE4ZKVN/image-asset.png The Work - 2023 TVC For our 2023 campaign, I leaned in to the publicly known personas of some of our team, which provided an added layer of silliness for our core audience. This was my take on a “Bad Lip Reading”. Here, I wrote the script and oversaw all creative production. https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/dcc1dcbd-08e8-433d-aa57-9d06218b8a5a/All-Star+-+Skills+Ops+Announcement+-+Email+Header.jpg The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/d4ad80f1-27a5-4e23-bd7a-ff07dbb2155d/All-Star+-+Coach+Announcement+-+Email+Header.jpg The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/2b8a5b8a-1bed-4dc4-92bb-969bb4822ae0/NYR2324_StadiumSeriesxFanFirst_EmailHeader.jpg The Work https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/96fa2f50-bfc0-4f21-ac65-205d80e81f16/Email+Header.jpg The Work https://www.kelly-smith-creative.com/personal-lange daily 0.75 2024-11-13 https://www.kelly-smith-creative.com/solitary-landscapes-lange daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459986248548-XEJGYKLZZVJHM8QXS48U/79.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459986308744-GD2QZUTRBZXOOT3JBUY6/79.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459986368377-VBG1V689KEI5VU1BIKVY/39.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459986339949-YW8GM6LF1WEL0BXAVM0H/37.jpg Solitary Landscapes - Perspective — Always try to change it. I climb, crawl, and circle for the best shots. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459975146493-3O8WFJFNPRETZIH5LW68/45.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459975143287-5ORSTZPM5KT16WD007IR/32.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459975144178-JHX0XM479JL97IMS7LFC/35.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459981922004-V4HPJMN1RUOBTFZ71Q8L/91.jpg Solitary Landscapes To get a powerful landscape shot, you have to look at your subject as prey. Stalk it slowly like a lion. Take your time circling it like a vulture. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459975148056-8ZZXDZMA76WF4BAZVFPA/73.jpg Solitary Landscapes https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459975148217-T95AITPN1LT242BOGGUG/74.jpg Solitary Landscapes https://www.kelly-smith-creative.com/organic-layouts-tudor-magazine-lange daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459802493980-VB6ALRIV5IUO6TD7SFDN/2015-08-12_home-goods-0052-v2-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548980965-WNYKRHV2YFGVO02H3AIB/2015-08-12_home-goods-0052-v2-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983735-4VM5Q2GIQNZAN3T9PVUS/2015-08-12_home-goods-0060-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983745-EJSBBEJBCHXVV9W1CZSZ/2015-08-12_home-goods-0095-FINAL.jpg Organic Layouts — Tudor Magazine We juxtaposed the minimal layout of Clay’s studio with their pottery design using natural lighting and a wide-angle lens. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548994329-DK38NMVFBNID0QZ0KDX5/2015-08-13_home-goods-0145-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548986376-IJUBYNRL548XKHWF84L7/2015-08-12_home-goods-0115-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548990104-SSD5SKDRIMW95R90UKLE/2015-08-13_home-goods-0126-v2-FINAL.jpg Organic Layouts — Tudor Magazine Clay’s studio had very neutral tones. We wanted to maintain that feel and were careful about placing earthy textures with subdued, complimentary colors. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548996956-J89HIC8LHI68XALFW3AN/2015-08-13_home-goods-0158-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548992063-1EKFHGH7QX8FPHM494OY/2015-08-13_home-goods-0141-FINAL.jpg Organic Layouts — Tudor Magazine https://www.kelly-smith-creative.com/organic-layouts-tudor-magazine-lange-1 daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459802493980-VB6ALRIV5IUO6TD7SFDN/2015-08-12_home-goods-0052-v2-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548980965-WNYKRHV2YFGVO02H3AIB/2015-08-12_home-goods-0052-v2-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983735-4VM5Q2GIQNZAN3T9PVUS/2015-08-12_home-goods-0060-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983745-EJSBBEJBCHXVV9W1CZSZ/2015-08-12_home-goods-0095-FINAL.jpg Organic Layouts — Tudor Magazine We juxtaposed the minimal layout of Clay’s studio with their pottery design using natural lighting and a wide-angle lens. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548994329-DK38NMVFBNID0QZ0KDX5/2015-08-13_home-goods-0145-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548986376-IJUBYNRL548XKHWF84L7/2015-08-12_home-goods-0115-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548990104-SSD5SKDRIMW95R90UKLE/2015-08-13_home-goods-0126-v2-FINAL.jpg Organic Layouts — Tudor Magazine Clay’s studio had very neutral tones. We wanted to maintain that feel and were careful about placing earthy textures with subdued, complimentary colors. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548996956-J89HIC8LHI68XALFW3AN/2015-08-13_home-goods-0158-FINAL.jpg Organic Layouts — Tudor Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548992063-1EKFHGH7QX8FPHM494OY/2015-08-13_home-goods-0141-FINAL.jpg Organic Layouts — Tudor Magazine https://www.kelly-smith-creative.com/more daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731468585771-4ASMHT2WC63PAYF6XERB/image-asset.jpeg Some More - Old Man Taxi TV When you’re in a taxi in New York City, you’ve got the precisely the time it takes for an elevator pitch before your rider turns their sound off (trust me). https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731468585771-4ASMHT2WC63PAYF6XERB/image-asset.jpeg Some More - Old Man Taxi TV When you’re in a taxi in New York City, you’ve got the precisely the time it takes for an elevator pitch before your rider turns their sound off (trust me). https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/1731468585755-H0RLIWD33OTOKLM1GK0I/image-asset.octet-stream Some More https://www.kelly-smith-creative.com/blog-lange daily 0.75 2024-11-13 https://www.kelly-smith-creative.com/blog-lange/2016/4/9/tips-for-shooting-interior-design-mlwxj monthly 0.5 2016-04-26 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460247087370-7PAA6UD3B8SH2CTVABZY/image-asset.jpeg Blog - Tips for Shooting Interior Design https://www.kelly-smith-creative.com/blog-lange/2016/4/3/visiting-friends-in-the-scottish-countryside-3tp77 monthly 0.5 2016-04-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460247710092-Z4BMC1415XNSZK7JZFVC/chantalanderson0064.jpg Blog - Visiting Friends in the Scottish Countryside https://www.kelly-smith-creative.com/blog-lange/2016/3/29/sky-tetris-with-berlin-buildings-xj7rd monthly 0.5 2016-04-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460245193522-5MNLKLWIS40T9C47M359/image-asset.jpeg Blog - Sky Tetris with Berlin buildings https://www.kelly-smith-creative.com/blog-lange/2016/3/4/fashion-shoot-in-new-york-with-thorne-bwmns monthly 0.5 2016-04-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460245764079-A81YQ7H6M97ZU9SBYH2L/image-asset.jpeg Blog - Fashion shoot in New York with Thorne https://www.kelly-smith-creative.com/blog-lange/2016/2/5/operation-dubai-ae4yx monthly 0.5 2016-04-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460265569291-85EUPTCBKVU884HW6VLC/image-asset.jpeg Blog - Operation: Dubai! https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460265643496-FR0QS5M3SAYYY12J4EGS/image-asset.jpeg Blog - Operation: Dubai! https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1460265792189-0KWH72JX1AH3IC9OBOQV/image-asset.jpeg Blog - Operation: Dubai! https://www.kelly-smith-creative.com/contactme daily 0.75 2025-11-23 https://www.kelly-smith-creative.com/the-me daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/673412b0c76f8a207c04712c/c046aa51-c93f-4e1a-b4f8-434ac2c1a964/IMG_6415.jpg The Me - *Not what I currently look like* But an unbelievable photo. https://www.kelly-smith-creative.com/resum daily 0.75 2026-01-15